Mobile Websites

Regardless if you are a blog writer, a store front owner, reselling your products on Amazon and eBay, your failure or success depends on that one simple little question: Is what you offer and your target customers in the same place at the same time?

To imagine this concept or principle in an easy way, let’s take a store front owner for example. Store Front customers have to continue to get up, go out and come to your store just to shop and buy the item. If you are a blog writer, the information is your product and in order for your customers to enjoy it, they would have to locate your blog. The connection in between your customer and you is the important and necessary component.

Before the world of online search engines and the internet came into our lives, everything was about advertising. Word of mouth, showing your products through mediums such as commercials on TV, Print Ads, Classifieds and billboards and even those door hanger leaflets. Those were ways of trying to reach your customers. The general idea still remains quite the same with marketing online with the internet.

Just like the advertising has evolved greatly in the real world, it has done just the same working online. For both situations, the evolution has been about who was being marketed to? As an example, the more people who started to drive vehicles and drove along the highways, billboards along the roadside had become much more viable. The same thing is currently happening online right now, in cases where the more people who are searching and consuming content online are doing so using their mobile phones.

As mobile smartphones have become popular, mobile internet usage in traffic has increased very exponentially. By 2015 the space between mobile and desktop will narrow and mobile will replace searches in the US ahead of a desktop computer. (just a prediction)

Mobile Websites

Mobile Websites

This is a huge for a few reasons:

Mobile smart phones view websites in a different way than desktops. A Smaller screen would mean it’s less viewable when it comes to content.

Mobile smart phones are being used for local searching. It is estimated roughly up to 80% of searchers study purchases and interest online before they shop within 10 to 30 miles since it’s become well represented brick-and-mortar companies & businesses are becoming, new & old customers are now able to compare items online before heading out to the store. Some people even compare prices through their cell phones while they are in the store.

Mobile searches queries are more focused than normal online searching. It’s more difficult to type searches into a cell phone than a keyboard, which leads to a focused search query.

Websites are now becoming more mobile-friendly. Not all websites can at first substantiate the investment that a mobile website version of their company website represents. However make no mistake; ultimately all websites will need this kind of ability. The greatest way to establish when this needs to start happening is through your website analytics.

As soon as your mobile percentage increases above 25% of its overall traffic, you should to seriously think about a mobile version of your  company website. If a online visitor is accessing your website and the website of your big competitors, and you’re the one doesn’t have a mobile website, then you’ve already lost.

Lastly, mobile version websites perform as a quick reference. Especially for websites that are service-oriented, having a mobile website that is readily clickable displayed information means that your new and old customers can quickly reach you when necessary.

Your Design, what should you do?

Get responsive. Firstly, designing or creating a mobile website for your business can be very easy if you are using a template or theme that is responsive. If your web site can detect automatically the device’s screen size and is able pull up the right design – whether the web site is located under the same domain or if it redirects to another domain for the use of the mobile version – then surely you will be 1 step ahead.

Keep the look the same, simplified. Clearly, with a much smaller screen size, you will need a less complex web design. But, that doesn’t really mean that you would ditch the web design of your desktop version website. Use the same color format and a simplified style version of your header.

Condense the amount of content. Nobody wants to read a bunch of words on their mobile phone screens, well at least not from the start of your home page. Get rid of what is not essential.

Add user-friendly fundamentals. Keep in mind that your visitors are most probably using a touch screen or a small keyboard on their phones. So entering text should be kept to minimal: a drop-down menu and bigger search bars will keep those visitors (and their fingers) much happier. You should also integrate a button that will directly call your business.

Mobile internet usage will continue to raise, and like marketing strategies that doesn’t develop with its audience or viewers, any website that doesn’t consider this will just be left in the dust.

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