Web Design User Interface – All About the User

When it comes to the world of web design, it can be easy to get caught up by spending  a lot of time having fun with the latest CSS tricks, flipping and scanning through the sleekest design showcases. When that happens, you tend to forget that your work isn’t all that cutting edge or snagging an award for web design or so. In all actuality or reality, rather the greatest or latest design trends are irrelevant.Sometimes even alienating to most of the audiences.  Sadly, that kind of work is usually only appropriate for the kind of audience of other web designers and those designs are rare.

So take a couple steps back from trying to step on top of your peers and try considering the basics. Within design there lies that famous maxim that creates a follow reaction. Make it sure that your work is of true to that principle by using three of the following:

Web Design User Friendly

Web Design User Friendly

Suitability

While working with a sadate style, you can still be innovative.

Your targeted audience or viewers interests should and always be the principle consideration in deciding the style of your web site design. That doesn’t necessarily mean… a flight tracker website has to look dry or have a traditional function just to accommodate the audience. While Company Web Design has a simple, sleek yet modern design, it continues to relatively stay simple by its usability above the rest of the aspects, The style and layout are focused on increasing the traffic for search tools rather than having “flash” added on to the design.

Do a split test to understand what it is your audience is responding to.

It’s not difficult to figure our what kind of viewers you are designing for. You can always use tools like Analytics by Google to get a sense of your demographics. But after the initial research, it is good to continue updating your design or tweaking it a bit every now and then, honing more into the reactions and interests of your viewers.

Using split testing (In other terms A/B Testing), you are able to compare the utmost trivial changes to a difference in the success rate. When creating multiple versions of a website page, you can submit comparisons side by side for testing with live traffic. When you monitor your sites clicks and or sign-ups over a period of time will often show you a conclusive of preference for one of the pages over the other page. Once you receive the results you can take them and refine them even further.

Speed

It seems to be like that one nagging factor in web designing which should not have such a colossal impact on our users. But with just that few extra seconds  in loading time can establish astounding ramifications on the users responses and rate conversions. In fact, approximately 30% of viewers will start to stray away or abandon a website after as little as 5 seconds of its loading time. And the majority of that lag time is the front end design decision as a result.

There are plenty of methods which are effective that could increase speed that you may use.

Use a site speed test to first determine how slow your web pages load before you can improve your site speed. After you can utilize a combination of strategies, such as:

1. Simplifying some elements of the design. Example reducing the drop shadows, fancy effects, images and flourishes. Not only could this help improving your sites speed loads, but it would also help in the aesthetic appearance that is becoming quite popular.

2. Using CSS codes to display images, or creating iconic fonts for frequent UI elements.

3. Denoting the width and the height of your HTML image tags, that way it can load in its own time, without it having to hold up the rest of the page.

Clarity

As a Designer we are used to dropping questions towards the conventions of all we worked on. But as for the web, which is still quite the confusing  world for plenty of users, some of these things we question need to be stuck with , just for now… for example:

  • An easily identified search bar that’s usually located at the top right
  • Breadcrumbs for a complexed navigational path
  • A UI system that is consistent and is easily-identified.

Aesthetic trimmings are meant to fill in the spaces that are left over by solid functionality and not the other way around.

A web designer’s work has practically almost endless flexibilities when it comes to creating a attractive outcome, but far much less flexibility in terms of the usability. Beginning with a structure that attracts to and works with your viewers ensures that your website is just as attractive to a viewer or  user as it is to another web designer.

 

 

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